Improve Customer Experience & In-Store Sales in 5 Steps
1. Customer Flow
The first step in improving customer experience is understanding how customers are moving through your store. In-store traffic counters can identify the flow of traffic and pinpoint how customers are entering, exiting, and moving around your store. By utilizing the foot traffic to your advantage you can better understand what brings shoppers into your store. The shopper traffic data allows marketing to see what promotions are working and ones that don’t. Understanding the trends in footfall can improve the overall customer experience.